New Balance

NEW BALANCE was established in 1906 in Boston for the production of footbeds and other accessories to improve shoes fit. The real turn comes in 1961. The rise to the planetary success starts with the Trackster model, the first sports shoes ever with grooves in the sole which guarantee a better adherence and made New Balance famous as an innovative company and an avant-guard shoe producer. Among the most sought-after are the New Balance 550, 530, 574, 327, 991 and many variants of the Numeric Skateboarding available now on London Store with the suede, canvas or patent leather upper or the classic Lifestyle lace-up proposed in varied colors both for the city and sports. Not only shoes but also t-shirts, crew-neck and hooded sweats, with or without zip, and many more products are available on our online shop. Choose and buy now on London Store. And keep in mind that on London Store Outlet Section many offers and discounted products are available for men and women including a wide selection of accessories.